For financial companies engaged in high frequency trading, profitability depends on how quickly
trades are executed. Now, new millimeter microwave radio transmitters speed connections
between data centers and their markets

Financial markets have always been high-speed, high-return activities. The ability to execute a
transaction before your competitors determines who gets the profit from a deal. But we are a
long ways from the days of ticker tape and phone calls were fast enough. With billions of dollars
on the line, markets and traders have invested heavily in technologies to help them rapidly
access and analyze data and conclude a sale.

For high frequency trading (HFT) response times have gone from milliseconds to microseconds.
In such an environment, even fiber optic connections can be too slow. Microwave connections,
with latency measured in nanoseconds, can provide the necessary speed.